WD-40
Co-Creative: Nicole Stawski
With over 2000 recorded uses, the few listed on the bottle don’t even come close to doing WD-40 justice, and showcase the full versatility of the product. So we sought to do so with this campaign, and failed, but at least we got a little closer.
To begin the campaign, we’ll show the target just how versatile WD-40 is, through these foldout magazine ads, as we attempt to fit as many uses in the ad as we can.
OOH
We’ll target consumers on their travels through the city with these guerrilla ads, making use of walls and buildings to fill with WD-40 uses.
This subway ad will continue to reach audiences whether they choose to commute above or below ground.
Even the sky we’ll fill with WD-40 uses, as we use two planes to explore the versatility of the product.
Social
What better way to reach people than through social media, with the scroll-stopping short showing that even online, we don’t have enough room for all the uses.