Mahler’s Resurrection

Account Manager: Kaitlin Bowens

Account Planner: Diego Merino

Strategist: Ashley Rodriguez

Media Planner: Kenzie Daffinee

Co-Creatives: Mau Brito, Jacob Williams

With over 300 musicians and not nearly enough room for them on stage, Mahler’s Symphony No. 2 is a massive production. The Jacobs School of Music at Indiana University wanted the entire campus to know that Mahler is coming, and it’s going to be huge.

Print

We figured one of the best ways to reach students is by starting where they live, so we designed these posters to be placed in residence halls across campus.

And for those a little more active and invested in the community, this ad in the campus newspaper was sure to grab their attention.

OOH

At some point we expect students to leave their rooms, and when they do, we’ll be ready. These static and video ads were displayed on TVs in the student center and academic buildings around campus, for when students looked up from studying or woke up from their naps.

Social

And for the many who don’t look up from their phones this Instagram ad made sure we reached them as well.

Digital

And finally, through the student newspaper’s email newsletter and website, we designed these ads to reach the target one last time before the performance.