Miracle - Gro
CW: Caroline Komar
Many know Miracle-Gro plant products, but most view them as just another garden brand. However, this is more than simply plant food, but, is a way to help gardeners bring a touch of heaven to their plants.
OOH
On their way home whether walking or driving, these billboards will show commuters the type of beauty they could be walking home to if they used Miracle-Gro for their plants.
Social
An Instagram carousel for those whose plants aren’t beautiful enough to keep them off their phones, showing them how to grow plants that are.
Activation
Ambrosia Garden
"Still not convinced by the power of Miracle-Gro? Visit the 'Ambrosia Garden'’ a free, immersive experience designed to showcase the magic of this new plant food and give guests a taste of the miracle they could grow in their own backyard."
A look at Miracle-Gro’s “Ambrosia Garden” where consumers can experience the power of Miracle-Gro for themselves, and what it can bring to their plants at home.