Darn Tough
Co-AD | Sydney Harsh
CW | Karina Villa
Handknit with the softest Merino wool, this campaign shows how when wearing Darn Tough Socks, every rough activity is like walking on a path made of wool itself.
PR Activation | The Merino Challenge
Need to try it for yourself? The Merino challenge will give consumers the opportunity to test out Darn Tough socks in a variety of situations they may find themselves wearing them. As they compete in Merino-modified football stadium, biometrics will track their sweat levels, temperature regulation, and other information from their feet showing what makes Darn Tough so Darn great.
